Netflix Resumes Advertising on X After Elon Musk Controversy::Netflix has resumed advertising on X following a suspension by the streamer and other brands after Elon Musk promoted an antisemitic post.

    • @A_Random_Idiot@lemmy.world
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      271 year ago

      I mean, who didnt expect it to happen?

      Its literally what they did the last time there was a major controversy with twitter.

      They pull advertising because they dont want to be caught in the splash damage, not because they are actually offended at the behavior.

      As soon as the outrage dies down, the advertising resumes.

    • @JonEFive@midwest.social
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      311 year ago

      They were always going to. As long as Xitter has a user base with money to spend, the large corporations do not care. Anything they do like withdrawing advertising is all for show.

      And after all, are you going to cancel your Netflix subscription over this? I actually probably would personally but my partner uses it quite a lot, so we’re sticking around. Some people will cancel no doubt but nowhere near a critical mass that will affect their bottom line and they know it.

        • @FontMasterFlex@lemmy.world
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          -71 year ago

          No, they wouldn’t. They are all talk, just like Netflix. If they cared that much, they wouldn’t have ANYTHING corporate.

          • @JonEFive@midwest.social
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            11 year ago

            You’re wrong in this specific case, but you’re actually not too far off in your overall assessment. Your scepticism is warranted. My true reason for canceling would be that I’m not satisfied with the service. Their corporate behavior would merely be a motivating factor to log into the website and click cancel when I would otherwise not think much about letting it autorenew each month.

            But yeah, do I purchase goods and services from bad companies? Of course I do. You try successfully avoiding all Nestle products. It’s damn near impossible. Can’t switch away from Comcast because there are no available competitors. I don’t think twice about buying food from Chick-fil-A. OK, maybe I think twice, but I can’t say that second thought has ever truly impacted my decision. The list goes on.

            The only company I’ve taken a very firm stance against is Meta/Facebook. It’s easy to live without participating in Facebook’s services. They may collect data about me against my will, but I no longer voluntarily give them anything.

        • @JonEFive@midwest.social
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          1 year ago

          Realistically? No. Or at least not JUST because they advertise on Xitter. It would be one of those final straw things. I’m not entirely satisfied with the service to begin with, so that would be the motivation I need to finally say “yeah, I don’t need to be paying this company any more”. So if it weren’t for my partner, yes I would be canceling when I otherwise might have let the subscription sit for longer.

          But if there were shows or movies that I personally enjoyed watching, (which is the case fire my partner) their choice to advertise on Xitter doesn’t impact our decision one bit and they know it. Which is exactly why they went right back to advertising there.

  • @Railcar8095@lemm.ee
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    281 year ago

    There probably were a lot of discussions and negotiations, but a lot of the public only sees Netflix going back to Twitter. I’m sure Elmo fans will promote this as Netflix having to bow down

  • @clearleaf@lemmy.world
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    161 year ago

    This is what happens every time youtube has an apocalypse. They stay away long enough to feel like they’ve made their point and then they resume advertising like nothing happened. Maybe it’s not advertisers who hold the power and everyone should stop being so scared of them.

  • @dangblingus@lemmy.dbzer0.com
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    1 year ago

    “Ahh, it’s been a week, no one remembers that ol Elon Musk agreeing with Nazi rhetoric thingy. Let’s spool those ads up again. We’re definitely seeing a return on our marketing budget by advertising on the platform known for being mostly bots!”

  • The Pantser
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    1121 year ago

    So Netflix is already shit, guess the shit companies can be shitty together.

  • @tacosanonymous@lemm.ee
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    491 year ago

    Maybe I know nothing about business but why would Netflix even need to advertise there? I’m not even sure they have to advertise at all anymore.

  • @elbucho@lemmy.world
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    331 year ago

    I think if I hadn’t dropped Netflix when they did a 180 on their stance on password sharing, I would drop them now.

  • @assembly@lemmy.world
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    2421 year ago

    I am so tired of being so disappointed in companies. Was there ever a time when they weren’t just completely soulless? Is there truly no bottom to their ethics?

    • @MataVatnik@lemmy.world
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      281 year ago

      Capitalism by its nature will carry out unethical behavior if it means profit. So no, business was always soulless. That’s why regulation needs to exist, so the penalty for unethical behavior will negate the profit they could make from it.

    • 𝕸𝖔𝖘𝖘
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      1 year ago

      In school I had to take Business Ethics. The processor officially renamed the course to Ethical Issues in Business, because, as he explained it in class, business has no ethics, but ethical issues arise all the time. I took it to mean that capitalism destroyed humanity, and those of us that are still left humane must deal with ethical issues in a business (ethicless) setting.

      • @assembly@lemmy.world
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        221 year ago

        I did not take business classes so limited background but if we assume that the US isn’t going to magically transition away from capitalism, we instead have to find a way to legislate a transition to a more ethical capitalism. That phrase seems to be an oxymoron but for things to not keep getting progressively worse I’m thinking we as a society need to figure out a way to make it happen. Any ideas? You seem to have at least taken a course in the matter.

        • Andy
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          171 year ago

          What if we transition away from capitalism non-magically?

          • @assembly@lemmy.world
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            71 year ago

            I mean that’s probably the preferred path but I can’t see how that realistically happens. There are too many individuals globally with too much to lose that will think their loss of capital is worth bringing down the whole human race. I’m sure they would rather see the world in ashes rather than succeed under an alternate system where they may not be on top.

            • @colforge@lemmy.world
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              101 year ago

              It’s not even about being on top or being worried about losing status - I’d be fine with giving up what little I have to see a better world. The problem is that a pivot away from capitalism isn’t going to happen without violent revolution, because it would absolutely be met with violent resistance.

              I wouldn’t support something that would be guaranteed to thrust my children and grandchildren into a world of chaos, uncertainty, and tragedy that would unavoidably arise during and potentially after a revolution of that scale. And someone has to be holding the levers of power in the end, and how do we guarantee that we don’t just end up shuffling the deck around but playing the exact same game?

              It’s easy to be idealistic and say “this isn’t working” but it’s a whole lot harder to convince enough people to dismantle it and deal with the consequences rather than attempt to effect incremental change over a long term.

            • Andy
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              71 year ago

              I think there’s a credible case to be made that moving toward socialism has benefits even for the wealthy, and that the change doesn’t have to be presented as the end of capitalism.

          • @fosforus@sopuli.xyz
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            1 year ago

            No, let’s not. Or at least let’s change it to something better this time, not worse.

            • prole
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              1 year ago

              Why don’t you take a list of countries by quality of life from some point in the past decade or two, and see which nations seem to always top it.

              Spoiler: they’re the ones with hybrid economies and highly regulated markets.

              • @fosforus@sopuli.xyz
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                1 year ago

                Yes, capitalist free-market countries almost exclusively. That’s the thing I’d rather not have others break.

                • prole
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                  01 year ago

                  Do you not know what a “mixed economy” is? Did you even look at a list? Denmark, Norway, Sweden… You think these are "capitalist free-market countries"and that’s why they top the list?

                  The reason those countries are at the top of the list for quality of life is because they have regulations on their markets, and robust social safety nets.

                  Maybe actually do a few minutes of honest, open minded research about quality of life.

      • @fosforus@sopuli.xyz
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        1 year ago

        Business really has no ethics, and it needs no ethics: its main and only goal is to make money. Government’s job is to define the ethics, and create and enforce a framework in which businesses may operate.

        The reason why businesses shouldn’t be responsible for acting ethically is that being unethical gives you an edge against your competition. So if we let companies have the main responsibility of how to behave, nice companies are penalized.

        The framework needs to be as simple and unambiguous as possible, because the more complex it is, the more it penalizes small and starting companies.

        • 𝕸𝖔𝖘𝖘
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          161 year ago

          The people’s job is to define ethics. The government’s job is to uphold that definition. Governments can’t be expected to define ethics on their own.

        • @rambaroo@lemmy.world
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          1 year ago

          This is so fucking immoral it’s enraging. As if people aren’t involved with business and business doesn’t affect people. This psychotic bullshit is how companies end up murdering people and getting away with it. A blatant excuse for people to do whatever their greed compels them to, as if making money suddenly absolves them of any kind of responsibility to their community.

        • prole
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          31 year ago

          And that’s why capitalism is inherently unethical and immoral.

      • @NuXCOM_90Percent@lemmy.zip
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        1 year ago

        (Assuming you aren’t misremembering): That honestly sounds like a really shitty professor.

        Ethics are 100% a thing and more people need to improve their intelligence in that regard. What you CAN argue is that morality has no place in business (or engineering (or whatever)). But ethics are not morality or the law.

        At this point, I think everyone and their mother is aware of the concept of The Trolley Problem. And… that is pertinent for a reason. Are you going to send the metaphorical train careening into marginalized groups, your workers, your board, or even your family? Or, the inverse of that: Are you going to do something that means you can buy your kids really awesome xmas presents, your board new cars, your workers the nice ramen, or even a moment of lessened horror for trans forlk?

        And that ignores the various types of ethics. Even under utilitarianism, there are arguments that you are making a better net good for your board… if only because said marginalized groups suffer so much they will barely notice any relenting.

        Improved understanding of what ethics actually are helps to understand WHY good (or more likely) bad things are happening. And it helps those who are in a position to make those decisions to make an intelligent and rational, if not necessarily good, decision.


        Back in uni, all the engineering majors were required to take Ethics in Engineering. And it was very obvious who were the libertarian tech bros of the future during that course. But it also, honestly, is the most important course I took in undergrad and the one that has the most use.

        And, as a result, when I do recruiting trips/lectures, I tend to cover that topic. I have a nice slide deck of some of the latest horrifying late stage capitalism shit to come out of tech companies as well as whistle blowing stories and I go through it with the students to try to make them think about why they are learning while also finding the people who would be fun to work with or mentor more directly.

        • 𝕸𝖔𝖘𝖘
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          131 year ago

          I didn’t say ethics had no place in business, nor that ethics wasn’t a thing. I said he renamed it, because business has no ethics. This is the same thing you were saying, but in a lot less words.

          • @NuXCOM_90Percent@lemmy.zip
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            -171 year ago

            I realize words are scary, but maybe read them when you are going to reply to someone? Rather than just assume they must agree with you.

            Again, business has ethics. Balancing your fiduciary responsibilities with personal gain (and, in rare instances, societal benefit) is an ethical challenge. Do you choose to strictly follow your contractual/legal responsibilities or do you try to find a way to circumvent that for good or for ill?

            Yet again: Ethics are not morality

            • 𝕸𝖔𝖘𝖘
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              111 year ago

              Lol. Someone woke up on the wrong side of the couch, didn’t they?

              What you describe isn’t business ethics, it’s an ethical issues in a business setting. Look, mate. I don’t really care that you may disagree or whether you have or don’t have good reading comprehension. But leave the reddit anger on reddit. Lemmy is for discourse, not for senseless arguments.

              • @NuXCOM_90Percent@lemmy.zip
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                -111 year ago

                Yes. Embracing ignorance and buzz words rather than understanding how the world actually works and what levers and knobs there are and aren’t to work with. THAT is the enlightened standpoint.

            • @Fal@yiffit.net
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              61 year ago

              Yes that is an ethical challenge. But it’s not business. The challenge is how business interacts with that challenge

              • @NuXCOM_90Percent@lemmy.zip
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                -71 year ago

                And that is a distinction without difference

                Which… I continue to say that said professor is bad at their jobs. And people who think that matters are the result of that mindset.

                • @Fal@yiffit.net
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                  71 year ago

                  Just because you don’t understand the difference doesn’t mean it isn’t there

    • Ech
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      171 year ago

      Ethics never enter the equation. The highest priority in business is capital, and any company at the level of Netflix follows that maxim religiously. They may be seen following progressive trends, but any good they end up doing only stems from it being profitable to do so.

      In other words - no, companies have never not been soulless, and it serves us well to always remember that.

    • @maryjayjay@lemmy.world
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      1 year ago

      Would Elon be willing to pay high profile companies to advertise on Xitter to entice others back? Of just give them advertising for free? Or… Resume running ads from customers who cancelled just to change public perception?

      I’m not saying Netflix isn’t a big enough bag of dicks to start advertising with them again, just contemplating

    • @MajinBlayze@lemmy.world
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      81 year ago

      Ethics are a luxury that can be sold like any other, but when times get hard and cuts must be made, ethical companies get devoured by those that are not.