Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’
You must log in or register to comment.
I went to the Stranger Things popup in Vegas. Not gonna lie, I had a good time. It was like an amusement park exhibit with the classic gift shop at the end, but the prices didn’t seem inflated. If I was interested in buying merch, I’d rather go to to one of these than just order it online. I’m not saying it will be successful, but I don’t hate them for trying it.
And, yes, they did sell DVD boxed sets.
This is the same thing as the HBO store in NYC. It can work well if the location is right and touristy enough.
This is why my subscription went up? Time to cancel.
They basically want more data points on people to sell to advertisers.
It’s big tech. That’s how big tech works.
You’re so cynical. They obviously want to spread joy among their customers. That and launder money.
No. Merch has direct profit that has a much larger margin than streaming. It’s just a new cash flow for them. Same reason patreon was offering merch and discord too.
You have an asset in land and physical goods to sell for money. It’s not complicated why they are pivoting to it.
The lesson of star wars was that merch is both profitable and is functionally marketing. It also might get around some of their contracts.
It’s probably both
It’s Hard Rock Cafe for Netflix shows. But I can’t imagine going to one. We’ll see.
this sucks so much
i also hate that they’re gonna hire real people, to staff and manage the places, and those people are gonna start slowly convincing themselves that maybe it’s not stupid to wake up and get dressed and go to work so people can buy an orange is the new black sweater. which is really sad, the quiet desperation of it all. people’s livelihood now depends on this garbage.
See also:
-
Box Lunch
-
Hot Topic
-
And really, every other retail job
-
I didn’t realize Planet Hollywood barely still existed.
Very interesting.
If they spend money on this, how will they afford to acquire beloved series to cancel after two seasons?
They’ll cancel after the first season.
They took this advice / business idea from Matpat
That’s dangerous
That’s just a theory
There’s also going to be an obstacle course based on ‘Squid Game.’
They could not have missed the point harder if they’d tried.
This literally reads like something out of Black Mirror.
You have to murder the other participants to claim your free netflix subscription.
*free for a month. Includes adds
*
free^20% ^off for a month. Includes addsA $100 value!? Sign me up!
Or maybe season 2 is coming?
“We’ve made the Torment Nexus, from the classic sci-fi novel Don’t Build the Torment Nexus”.
I mean… if I got a waffle cracker thing and a needle for dessert, I’d be a happy camper.
Makes sense. They have multiple franchises and they can either sell in Walmart and water down the franchise or make an exclusive store where they control the experience and increase the value of the products. Disney also has stores like that. As for the Squid Game experience it’s the local equivalent to Disney parks. Di’s I mention it looks like they’re copying Disney?
I enjoyed the Disney stores, they always were busy, but now they are all closing down it seems.
Same, but Disney has gotten so big and so loose with it’s cash that they are burning the clothes off their backs to keep the train moving. It was just not profitable enough to keep that arm alive I guess
The entire chain of Disney stores in the UK closed years ago. A bunch of other narrowly branded shops have gone too.
If the likes of Disney didn’t think stores were worth it, I’m not sure how Netflix thinks it could work. There’s can be decent margin on merchandise, but also a lot of cost in running physical retail.
deleted by creator
Wouldn’t be too far off from what they currently do. They work with ISPs and provide cache servers to decrease load on primary network infrastructure.
deleted by creator
removed by mod
I cannot imagine a customer base that’s so ecstatic with Netflix’s service that they’re willing to give the company even more money by buying overpriced ultra-processed meals and branded coffee cups. Why people continue to sell their souls and open their wallets to these companies is beyond me.
deleted by creator
If they sell cosplay customes based on popular shows, you know people will be queuing up to throw money at those made-in-china products.
Having the rights to ship out the offical crap could be a gold mine for them.
Just take Squid Game. It’s a regular training suit and they already exist as costumes and they’re easy to copy, but you can’t find the real one because of all the copies.
Same idea as the Universal Studios parks. Just without the park, because the income is all in the souvenir shop anyway.
Never met consumer whores? Not that I can talk, smack a pokemon on just about anything and I want to buy it.
That said, I don’t think Netflix has that cachet. Maybe they’ll have a section where you can vote on what show gets abruptly cancelled next!
I’m not sure that makes you a whore… more of a slut…
deleted by creator
removed by mod
Sell their souls? 😂 you live in a completely different world than most people. hsrdly anyone views it that way, they view it as paying $18/month or whatever it is now
During the holidays I saw lots of teenagers (and a couple adults) with stranger things, casa de papel, squid games and Wednesday merch.
Have to place them strategically. There’s a stranger things store in Vegas, so it’s a tourist activity
No.
