Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company’s top-spending advertisers from last year have returned.
Fucking lying ass muskrat.
Weird… And yet, ads from the world’s biggest advertisers are still regularly shown to me on X…
I see Musk’s plan now. Can’t sell user data if nobody wants to buy it.
Does anyone else consider it plausible that flushing $44 billion is worth the cost if it removes that meddlesome social media platform that activists rely on to syndicate human rights abuses and document all the other terrible stuff that happens around the world?
There’s something way sketch about this entire narrative
I don’t think so because another platform will pop up eventually. It’s too much money for a short term thing
That sounds like a “tomorrow” problem for short-term thinking autocratic assholes
Eventually could be a while, and during that time they don’t have to worry. Also, without it fully tanking and limping along, many will stay and have stayed. This removes the need for an immediate replacement and hurts the possible success of one as celebrities, companies, artists, etc can and do just stay on Twitter.
It’s probably a combination. He considered buying it for reasons including the above. He didn’t intend to pay $44 billion or actually buy the company. He didn’t intend to ruin it.
Or, Elon Musk is just an idiot doing the same idiot things he’s always done.
This absolutely feels like a Hanlon’s razor type situation especially given what we have learned about Elon musk over the last 5 or so years. The whole evil genius shtick just doesn’t fly anymore. He’s an idiot who just happens to have made enough good or lucky business decisions in the past to get him where he is now.
Bingo.
That dick bag tried to rinse and repeat the same BS management strategy he used at a car company on a tech company and wouldn’t you know, it’s cratering right before or eyes.
Shocking.
Why can’t it be both? Maybe he’s a tool of someone, hell, he’s already a tool so 1/2 the work’s been done
Did he actually paid 44B of his own money? How much of the money came from saudi investors and twitter leverage debt?
I don’t think the exact amount is known, but he got money from a lot of sources and the bulk of it was Elon’s own money (or at least, his own assets). He also sourced a lot of money from other American billionaires (Larry Ellison for example).
It’s likely the Saudis invested very little… although they did invest enough that Elon has to have given them something in return.
Nobody involved in that purchase expected to make money on it. The price was far too high.
Ya I want some clarification on what he actually fucking paid and what came out of what accounts or if this is all on-paper whoreshit
It’s impossible to say what anything is worth to a person who can lose 44 billion dollars and still have so much money left that the next 10 generations of their lineage won’t ever have to work again.
It’s insane to think of that as a trivial amount of money, but musk could literally lose 99% of his money and it wouldn’t impact his life at all, except for his hobby of bankrupting corporations.
As obscenely wealthy as he is, that wealth comes from bis assets not cash in hand. $20B of the $44B paid was cash, some of which was from selling some of his Tesla shares. Further to that, Tesla stock dropped so significantly it caused his net worth to drop by a further $30B.
Again, none of that impacts him in any way apart from losing the ability to literally just do it again.
So as a result he’s no longer so rich he could do it all again and still have more money than he could possibly spend in hundreds of lifetimes? No? Still super rich? Then it’s not really a meaningful distinction.
I disagree. It’s impossible to say for sure either way but it’s plausible his personal wealth could be wiped out, could be forced to divest his stakes in his own companies, etc.
Which would still leave him insanely rich, so the answer you are looking for is “no, elon musk is not taking any actual personal risk here at all.”
I’m not sure how being forced to divest in your own companies to meet debt obligations would leave you insanely rich so we’ll just agree to disagree here.
Because divesting means selling, which means.that you get money in exchange for property. How do you not understand this?
I don’t consider that plausible. I think must didn’t really want to buy Twitter but fucked up and was forced to.
I think sabotage was his intent all along
Except that seems exceptionally stupid, why in the world would he waste that much money to take down a platform that can and is already being replaced by competitors?
I think y’all are conspiracy crazy
I’m far from conspiracy land lol, just speculating
There are other social media platforms so I don’t really see it. I just think Musk is a narcissist, egotist and utter hypocrite whose big mouth and lack of due diligence compelled him to buy the platform. And it turns out he’s really terrible at running a social media platform.
For a lot of activists and oppressive governments, though, its all about like the short-term. If you get killed because of Twitters current bullshit or you can’t be as affective by using it as a digital-bullhorn to maybe effect change in a more peaceful way, its not as relevant to you personally and your persecutor de jour if Mastodon blows up and becomes the actual Next-Twitter
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Fuck this bastard
Tja
No one should buy anything from Twitter or any of the other businesses owned by this crazy idiot
No ad is even better, but thats a impossible mission.
Finally some uplifting Elon news in this sub
Not uplifting enough. He still got Tesla , space x and tons of other companies he has invested in.
Tesla is under investigation for lying about range numbers, Twitter sees most advertisers leave and gets hit with disinfo/bigotry lawsuits and also mistreatment of employees, there are rumors of the gov taking a deeper look at spacex’s starlink situation
Nothing of Elon’s is in a great place right now. Tesla has been losing market share after blowing their insane lead in the EV game, Twitter a sinking ship, space x is the only thing that is remotely stable and forward facing but even with that Elon’s pandering to Putin has put that at risk.
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Still none of this will realistically bring down his empire.
:o
This is the best summary I could come up with:
Ebiquity, which works with 70 of the top 100 top-spending advertisers, according to media research company COMvergence, said that just two of its clients had purchased ads on X last month.
Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino who said in an on-stage interview last month that “90% of the top 100 advertisers have returned to X in the last twelve weeks alone.”
An X spokesman clarified that the 90% figure referred to X’s 100 top spenders from the prior year, and declined to publicly comment about Ebiquity’s findings.
Twitter’s largest clients have typically also been among the biggest spending global advertisers, such as Amazon, Unilever, Coca-Cola, and IBM, Bloomberg previously reported, citing data from the analytics firm Sensor Tower.
A number of advertisers have stopped or drastically reduced their spending on X over the past year, amid concerns about the content it hosts and the general reliability and effectiveness of its ad platform.
A review of data from Sensor Tower conducted by progressive watchdog group Media Matters found that while some advertisers had technically returned to purchasing ads on X, they were doing so at just a fraction of the level of their previous spend.
The original article contains 535 words, the summary contains 203 words. Saved 62%. I’m a bot and I’m open source!
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Elon’s mean tweets and disinformation do that, and the product being placed is hate speech.
This comment was brought to you by Charleston Chew.
It’s paywalled and I’m a little confused by the apparent disparity between the title and the claim that most of the advertisers have since returned?
Which is it?
I am sure you can trust everything out of X. Just like you can trust Musk. If I remember correctly he claimed it was the Jews 😱 who were to blame for the decline in X advertisements. I guess he correctly identified the problem and fixed it. /S 😆
Yeah, I have no trust in Musk or X. I’m just trying to understand the actual circumstances. Just because I want X to fail and Musk to go bankrupt, doesn’t mean I should uncritically examine headlines that conform to my hopes and expectations.
Edit: So the full story is the major advertising conglomerate is all but calling X and Musk liars. Delicious.
Perfect, thank you.
The claim in the headline is based on one agency seeing only 2 of its 28 clients using X.
The X statement says that about 90% of its biggest spenders from last year are advertising again.
These could both be true. My opinion is that the first doesn’t mean much and the second is damn lies.
just two of its clients had purchased ads on X last month. That was down from 31 brands in September last year,
This is a drop we have not seen before for any major advertising platform,
Come on Elon, you got this. 😜
Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino
Yes that’s what I thought, a bit of reality distortion and gas lighting the public will surely solve this. 😋
Remarkable how much Elons tactics for the past few years remind me of Trump.Remarkable how much Elons tactics for the past few years remind me of Trump.
He’s just the Gen X version of Trump.
Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino
Yes that’s what I thought, a bit of reality distortion and gas lighting the public will surely solve this. 😋
Remarkable how much Elons tactics for the past few years remind me of Trump.I think it’s called lying
Damn woke liberals again being too capitalist for poor Elon
