Fees of up to $0.20 per install threaten to upend large chunks of the industry.
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Developer makes a game for the iPhone, charges $1 for it.
I buy the game for $1.
Apple takes 30 cents.
My family of 5 all install the game and play it via family sharing.
Unity takes $0.20 X 5 = $1
Developer loses 30 cents on the sale.
You make an excellent point and it’s easy as a PC gamer like myself to forget, that Apple actually sells a lot more games than Value.