Consumers are paying more than ever for streaming TV each month and analysts say there’s no reason for the companies to stop raising prices::Finding new subscribers in a saturated streaming video market isn’t easy. And with legacy media companies desperate to recoup revenue declines in their linear TV businesses, the cost of your monthly plan is likely to keep rising.
Some observers see another reason for the frequent price hikes: to push subscribers to their breaking point, and compel them to opt for a lower-priced, or even free, ad-supported plan instead.
Disney CEO Bob Iger said as much during an August earnings call: “We’re obviously trying, with our pricing strategy, to migrate more subs to the advertiser-supported tier.”
I’ll cancel my account before I willingly subject myself to advertising. I’m sure I’m not the only one.
It blows my mind that advertising could be worth more than a subscription.
Their evaluation of advertising must be tied with brand recognition and other general brain washing tactics.
I think it is possible advertising is over valued. There I’ve said it. I’m not alone in this: https://freakonomics.com/podcast/does-advertising-actually-work-part-2-digital-ep-441/
I’m already in the process of replacing my streaming services with cheaper alternatives.
