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This is what I hoped to see. Apple’s at actual risk of harm (or pissing off its shareholders) by messing with the EU.
Here in the States, our regulatory departments are entirely captured so there’s little to stop corporate anti-competitive shenanigans.
I am by no means an expert but this seems like a ludicrous response from Apple.
They can’t take this fight as, like you say, pissing off the shareholders will force them to change direction; if the EU do start talking about repercussions.