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It’s too big to fail now. Advertisers hardcode it into their apps and iot devices to evade DNS adblockers for a while now.
Joke’s on them, I block Google DNS in my router, and a bunch of DoH servers (fuck I hate DoH).
DoH and DoT, originally developed to prevent ISP to tamper with DNS query to inject ads, now ironically used by advertisers to evade DNS-based blocking on their ads sdk and iot devices.