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Let’s also not forget that execs are horrible at estimating work.
“Oh this’ll just be a copy paste job right?” No you idiot this is a completely different system and because of xyz we can’t just copy everything we did on a different project.
Or salesmen. “Oh, you have that another system to integrate with? No, no change in estimates, everything is OK.”
Then they have a deal concluded etc, and then suddenly that information reaches the people who’ll be actually doing it.