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In some sense yes, but advertising for its own stuff is advertising too. It nudges you to use their whole ecosystem.
The most annoying thing for me is that you can’t remove the iTunes component in mission control (the settings deck).
It does nudge you…but it’s not full screen ads that take multiple clicks to get through every week. I was a Windows zealot through W7…W10 got bad…W11 got me to start using Apple and Linux.