You reckon Apple made money on it’s VR division either?
Almost nobody is making big money on VR, because nobody wants to work together to make it into a widely compatible common standard. If you could have one headset that worked on all platforms, for a reasonable price, you’d get a lot more take up, and nicer headsets costing more would make more sense.
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Meta is valued at 1.12 Trillion, which, sure, is only ~1/2 of Apples 2.6 Trillion… but Meta could invest in VR for the next 20 years without feeling the pain.
I do love my Q2 and Q3, and hope they keep pushing VR forward, which is the main (maybe only) reason i was happy to see apple join the competition.
Take a look at Meta revenue numbers, they can afford billions in R&D investment just fine. I’m not sure what market share you’re talking about but there’s plenty of money for them to afford the VR research they do.