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So in the 80s and 90s, Apple tried the wall garden approach.
Wat. In the 90s Apple literally had officially sanctioned “clones”. https://everymac.com/systems/mac-clones/index-mac-clones.html
From 1995-1998, Apple authorized other
So after they lost and were scrambling. I expect at steep control, licensing fees, and hardship coming from Apple. A measly 3 years, I can’t see how they committed to the concept - I expect most people made the same judgment call (and were right). (Different read was Jobs was fired from Apple from 1985-1997, so maybe he killed it after returning). I also never heard of it (not that I’m an expert) so I expect it was a very big ‘too little, too late’ situation.