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My best guess would be that Shopify either care about the open Web or had some disagreements with Google.
I can’t find anything shady on them, but maybe I’m looking the wrong places.
My guess is they just want a high value backlink for their SEO performance 😉
While controversial, I think it’s more a product of how insane US “politics” are.
They could be good guys even so.
They fired a lot of people and replaced them with AI: https://techcrunch.com/2023/05/04/how-shopify-bungled-its-latest-layoffs-and-made-employees-feel-like-npcs/