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It’s potentially worse, because before you may have had an algorithm that a human could fine tune or whistleblow on. Now if it is trained on large datasets, the resulting algorithm is usually a blackbox weight matrix, they probably have no idea what pattern it is optimizing :S
Nearly every social media has used Machine Learning to create personalised since a very long time, it was just not marketed as AI…
Yea, by “before” I guess I meant before 2013…which leaves more “after” than “before” for social media 😅 .