The Reddit Protest Is Finally Over. Reddit Won.::Reddit corporate claims victory over its disgruntled mods as r/aww, r/pics, and r/videos abandon the “John Oliver rule.”
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That is search terms not traffic. If I Google “Reddit controversy” it will add to the Reddit stat. Your literally just asking Google to tell you how many people included the word “Reddit” in their search query.
You’re right, I should have said search interest. Though, I would argue it is correlated.