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These scams are effective because of a thing called Amygdala hijack which
“is an emotional response that is immediate, overwhelming, and out of measure with the actual stimulus because it has triggered a much more significant emotional threat.”
You can get any human to do dumb things if you can by-pass their logical brain and have them work off the lizard brain.
The hard thing is to actually get past their lizard brain and contact their logical brain.