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If they weren’t a monopoly, I’d agree, they can do whatever they want.
But since they are a monopoly, its a de facto the equivalent of a town square, and they are policing people’s speech, and broadcasting annoying public announcements that nobody wants to hear.
A privately owned platform cannot serve the public good. There will always be conflicts of interest. A proper public square should be funded by a competent government (but those are rare) or decentralized.
