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Roku North America only, the rest of the world doesn’t have a clue about Roku.
Sonos peddles their wares globally.
Not true. I know several people in the UK who have Roku streaming devices.
I used them for a long time. But switched elsewhere due to their enshitification through ads and their TPS bullshit.
Roku comes preinstalled on a lot of the Chinese brands. I assumed the rest of the world bought those as well.