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The only way it’s going to die down is if it gets replaced with the next tech bro buzzword.
The previous one was “smart”, and it stuck around for a very long time.
Blockchain was one
VR/AR
Seem to have forgotten NFT. Swear to fuck, if some firm thought their customers really were that dumb, they’d have claimed that every bottle of their milk had an integrated NFT and the lactose protein was backed by the Blockchain™.