Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.
UI
another musk article
I miss what Twitter used to be
I liked the idea of twitter until the time news outlets started quoting random tweets in their articles.
I remember back in like '08 or '09 the TV in the cafeteria at work was playing CNN and they literally had a camera pointed at a computer monitor scrolling Twitter, discussing what people on Twitter were saying.
That’s when I knew journalism was dead.
Wait, wait, wait, lemme get this right.
Problem: They were low or revenue.
Response: Increase API costs
Problem: API costs are too high
Response: People started scrapping Twitter
Problem: People are scrapping the site
Response: Make users sign in to view tweets
Problem: People have to sign in to see any ads too
Response: Tell companies that if they don’t spend enough on ads they will lose verification.
I mean, what’s next?
What’s next is Elon standing at a red light holding a piece of cardboard telling you to buy Twitter Blue or he’ll key your car
It’s called X blue now. Because that’s the colour of the… oh.
Problem: Brands start leaving Twitter
Solution: Increase the price of Twitter Blue
Problem: Decrease of Twitter Blue subscribers
Solution: Sue every other competitor for alleged infringing Twitter’s trade secrets
deleted by creator
He even sued the attorneys for twitters previous board members because they sold the company to him.
I don’t know how that one slipped under the radar.
wait wait wait, lemmy get this right
The pun was there the whole time!
“The pun is coming from inside the building!”
I wish they were scrapping it, as opposed to scraping it.
Me too, I’ll say it was wishful thinking and not a typo by me at all.
People wanting a blue checkmark must own a Tesla.
I mean I would but they’re all getting recalled :(. Jk. I’d never buy one of those shit boxes.
Problem: …
Response: Obliterate one of the most established logos and a verb “to tweet”
Problem: My ego still hurts from not getting to use that single letter domain I got 20 years ago.
But I don’t know why she swallowed the fly
Perhaps she’ll dieShut up and swallow another live mongoose.
Speedrunning the collapse of the Corponet
More than that.
He’s dispelling the myth of the billionaire businessman. He could show up quite a lot in all sorts of history books
Of course Elon would do this.
Imagine losing your arbitrary blue check mark because you didn’t buy enough ads on a platform that no one really uses anyway.
Isnt it used by 350 million plus people?
Ironically, Musk also wanted us to believe that 50% of those were bots just a couple months ago…
this is the gold checkmark for brands, not the Twitter Blue sub checkmark
Huh? TIL!
I just had a a quick check and @CocacCola has a gold star but @CocaColaAU does not.
Sony and Uber do, Colgate and Purina do not.
If large multinationals with effectively limitless marketing budgets can’t be brothered ¯\_(ツ)_/¯
There’s a gold checkmark too? Lol
I would feel devastated, crossed even
Brands that don’t buy enough X adds you mean
Controversial idea but maybe federated servers should think of some way of delivering federated advertising. Some way to fund the model in a fair and equitable way while draw away funding that goes into Twitter or other social media platforms. Doesn’t stop people blocking it of course.
We do need to think about how to keep the Fediverse running, but advertising shouldn’t be federated. If an instance wants to run ads that’s fine, but that shouldn’t be distributed to any other instances, not even if the posts and users engage with other instances. Who is going to want to see or redistribute ads for a different instance?
Like I said, controversial but it’s quite reasonable for the operators of these servers to want to raise money somehow. Even if the activity pub feed describes elements with a “this is an ad” tag and allows the recipient to choose whether to serve it or not.
beehaw has donations and releases regular reports of how its being spent, I think that model is pretty good. from what ive seen they always get more than enough needed.
No please let’s just make it not a thing anymore to finance stuff with advertising. I’m happy to support an instance I enjoy spending time on with volunteering service and/or money, but I’m here exactly because I don’t want to see ads. I’m right now a happy human, commenting on a post on the internet, without a need in the world and I don’t want to see any text, picture or video on my screen that suggests otherwise.
I’m no businessman but this sounds like a good way to make companies move away from your platform.
Imagine what this must look like on the inside.
You’re a software engineer at Twitter. You keep getting these weird tasks that you know are stupid, but you keep doing them just to see where the hell this bullshit will end up.
And you haven’t already quit because you’re on an H1B/GC visa, and so your residence in the US is tied to your employment, effectively making you a corporate owned slave.
TIL people deported their slaves when they were unruly.
This is how distopias happen. Hell this is how fascism sneaks up on people if they aren’t paying close attention.
At that point you’re not even going to try to explain it to your boss any more. Just watching the whole thing burn might be more entertaining than trying to save it from certain destruction.
Imagine being the person who last Sunday night got the call from Elon “I really like this random X logo. Redo the entire site right now and remove all of the birds and blue theming, and have it live in production by tomorrow morning.”
Ahahahahahahahahahahahahahaha. Repeat.
How to shut down a well established business under an year.
I mean, well-established is a stretch…
Sounds like a great book title. Elon should try it out while the embers are still smoldering.
Bully much?
Twitter is still a thing? Color me surprised. It won’t be much longer.
Also, FUCK Elon Musky
