This has to be the idea of the century

  • Quicky
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    4 months ago

    No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.

    • @rtxn@lemmy.world
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      4 months ago

      The virgin .NET:

      Thread.CurrentThread.CurrentCulture = System.Globalization.CultureInfo.InvariantCulture;
      Thread.CurrentThread.CurrentUICulture = System.Globalization.CultureInfo.InvariantCulture;
      

      The chad POSIX: LANG=C

      • Balder
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        34 months ago

        lol I didn’t think like that at first, but now it’ll stay in my mind.

        • @Omega_Jimes@lemmy.ca
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          44 months ago

          Just so I’m the first one to utter the phrase:

          "We have credible reports from Windows Intelligence that a crime has been committed, your computer is going to restart. "

    • @illi@lemm.ee
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      354 months ago

      Agreed, Copilot was one of if not the best named AI I think. Why they would want to rebrand it to something so bland so quickly is beyond me

      • Uninvited Guest
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        44 months ago

        Cortana was the best branding, though I understand only resonated within certain circles.

      • @vrek@programming.dev
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        194 months ago

        I have no love for Microsoft but their naming is one of the worst parts… Let’s make a game console! We’ll call it Xbox!.. That sold well let make another! We’ll call it xbox360… Time for a refresh on the gaming console! We’ll call it Xbox one… Another refresh but this time let’s make two versions! We’ll call them Xbox one series s and x box one series s!

        Or our popular ide is bloated and people are asking for a light weight ide… What’s our current ide called? Visual studio but alot of people abbreviate it to vs! Let’s call the new one vscode! Do they have anything in common or share functionality or shortcuts? No

        Don’t get me started on windows… 3.1… 95…nt…98…2000…me…vista…7…8…10…11 like wtf???

        • @Defaced@lemmy.world
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          84 months ago

          At least Xbox made some sense, it was originally going to be called the DirectXbox, thankfully they shortened the name to something catchier.

        • VindictiveJudge
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          24 months ago

          NT was a fully seperate product from 95 and 98, using a different kernel. 95 -> 98 -> Me was the old kernel, NT -> 2000 -> XP -> Vista -> 7 -> 8 -> 10 -> 11 is the other line. Me was a play on Millenium Edition, so that line was just numbered by year. The NT series names are a bit wonky, though. The reason for skipping 9 involves legacy program support and bad coding practices from ye olde programmers. 7 was kind of an arbitrary number to begin with, though.

          • @vrek@programming.dev
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            14 months ago

            Yeah, I understand the whole different kernal thing but that’s the type of thing that the average consumer shouldn’t have to know to follow your program naming scheme.

            • clif
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              24 months ago

              I just enjoy that I can call them “xbone”

  • irotsoma
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    104 months ago

    I mean that’s standard practice. If a feature, product, or company develops a bad reputation, just rename it. If your market is large enough there will be enough people not paying attention to not realize it’s the same product.

  • Optional
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    164 months ago

    Wow where’d they get that jenius branding idea, I wonder.

    Microsoft. Never changes.

  • Tux
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    274 months ago

    Its still the same PR nightmare and no one wants your AI crapware Micro$oft!

    • Jack
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      84 months ago

      Yeah I love that it’s just a shitty product, but no, go on try fixing it with ✨ rebranding ✨

      This is not only for Microsoft, AI is overhyped as a whole.

  • @kalleboo@lemmy.world
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    384 months ago

    Microsoft try not to copy everything Apple does challenge: Impossible

    At least “Apple Intelligence” is cute because the initials for it are A.I.

  • @baatliwala@lemmy.world
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    494 months ago

    Copilot is fantastic branding tbh. It’s like the MBAs want change for the sake of keeping their jobs.

    • @njordomir@lemmy.world
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      114 months ago

      I agree. In a vacuum, Copilot is a good name, potentially S tier. Too bad they shoved it in everyone’s face and made us all hate it. Now they have to rebrand and hope we don’t hate that too. Spoiler, we will.

      • @weeeeum@lemmy.world
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        34 months ago

        Don’t even know why they think rebranding it will work

        People aren’t stupid. Referring to shit with another word doesnt make it any less gross.

        • @WhyJiffie@sh.itjust.works
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          4 months ago

          don’t fool yourself. people still don’t know how to install windows. consider the outside world, not just our echo chamber

    • @TheGrandNagus@lemmy.world
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      4 months ago

      For real.

      I dislike Copilot with a burning passion, but I can’t deny it’s an amazing name. Because that’s what AI in an OS should be.

      A copilot. One that will take over and help me do things, especially tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.

      Of course that’s not what MS is doing, they’re doing it to shove gimmicks down our throat and to scoop up data en masse.

      Windows Intelligence is just… Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?

  • Kokesh
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    124 months ago

    They should invest a couple billion in it, rename it and cancel afterwards.

      • Kokesh
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        14 months ago

        No, M$. The whole Windows Phone 7 Series or whatever it was called at some point saga

      • @superkret@feddit.org
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        4 months ago

        Microsoft will rename it, add something else in its place but let the old things linger in a zombie-like state.
        Lost count of how many separate Skype/Zoom apps there are now.

  • @Why9@lemmy.world
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    354 months ago

    It’s such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they’re even doing in the building.

    Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.

    But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime… They’re all very descriptive and cool sounding names of their software products. Copilot is a great name that they’re throwing away along with Cortana because their crappy practices are crappy.

    • nawa
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      24 months ago

      And also, isn’t Copilot in other MS products besides Windows as well? Even if not now, it could be in the future. This naming would make it limiting to expand.

      • @pound_heap@lemm.ee
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        24 months ago

        Microsoft is famous for nonsensical product and feature renamings. There is Microsoft 365 Copilot in their enterprise offerings, which integrates well with Copilot in Windows. And there is a tool to build your own Copilots with customized logic and data sources.

  • @CosmoNova@lemmy.world
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    74 months ago

    First big tech slapped “powered by AI!” on everything and now - a mere 2 years later - it has been exposed as nothing but a safety risk without a tangible benefit, they’re trying their best to hide it’s mere existence while still dumping it into everything. They just can’t help it.

    • @T156@lemmy.world
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      64 months ago

      Or reprise their old assistants from XP.

      At least a “computer Wizard” would make them stand out compared to ChatGPT in a funny box.

    • yeehaw
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      44 months ago

      Or artificial intelligence explorer. AIE for short. And give it a blue icon of an E or something.

  • @TORFdot0@lemmy.world
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    224 months ago

    Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”