Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.
Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.
I just had a talk with a friend of mine in southern Ontario who lives in a farming rural area. He likes cars and often does searches for used vehicles in his area. In a 200km area around Brantford, there are over 200 used Teslas on sale down there over the past month or two because people are dumping them because they don’t like the brand.
The well moneyed sort who buy Teslas also like to change cars more often than the rest of us. Some of them are going to even more expensive brands like Rivian, and there’s a huge array of less expensive, more practical options.
Here’s how I personally see the brand transformation. I don’t believe these people are so principled that they are dumping these cars in protest. It’s more that the appeal that used to be there: of being part of the future, of moving off gas and embracing clean tech to help save the world… that little halo just isn’t part of the brand anymore. I see Teslas all the time where I live with license plates like “BYE CO2” and “LOL GAS.” But no one is going to hop on board that Tesla hype train any longer. They are no longer novel, they no longer virtue-signal and yes have actually become a bit icky. But I think we’re just seeing the end of the mirage, not really any kind affirmative lashback.
I think the reason Cybertruck sales have ground to a halt has to do with their CEO Department’s way of managing things and breaking into Governmental Agency’s Private Information. It’s also the reason you will find “FUCK ELON MUSK” being spray-painted onto Cybertrucks.
In the words of a wise yellow character HA HA
The only thing Elon’s ever pulled out of.
Beat me to it
I wouldn’t take a cybertruck if it was free, ignoring musk entirely it’s just a bad vehicle.
The only place I’ll drive a Cybertruck is in Fortnite because there I want my car to be unsafe.
At least the Wolkswagen was egineered properly. I don’t see anyone continuing to use this design after the war.
Have they tried making a good car?
I wish journalist would stop calling this PS 1 Pontiac Aztek “futuristic”; it just highlights how shitty our future is going to be.
I mean it would fit well in Robocop or The Running man so I guess it counts
Both shitty visions of the future. Well the movie for Running Man took place 6-8 years ago, and the book takes place this year which could count as “future” since we’re only in February.
So things are going to go downhill real fast, is what you’re saying
It would certainly fit this version of Robocop.
I’m thinking more omikron the nomad soul lmao.
That’s retro-futuristic, a very different thing.
Ironically, the Aztek is way better, despite its age…
All DEI fault for this failure
/s (if it wasn’t obvious 🙂)
Look out, maybe you can soon dig up your own Cybertruck at a Texas quarry…
Well if they’d stop putting signage with “Arbeit Macht Frei” over the entrance to their factories maybe they’d do better.
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Tesla made 2.8 billion last year from selling regulatory credits. So they really didn’t have to care how many cars they sold. But those surely are going away, so they are going to have to do some other government handout, which Elon is probably hand picking right now.
This news makes me smile.
I got a chubby
You win lol
Hate for his employees to suffer for his shitty actions but there it is
