It went up like four bucks this month for me this past month. I feel like I am in a no-win situation. I want to support the authors of the videos and music I like, make the platform sustainable, and I hate ads and data harvesting. There doesn’t seem to be reasonable way to satisfy all three objectives (or even two).
“at no additional cost” - my bill went up nearly 25% in January. Their generosity is underwhelming.