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Is “verticals” marketing speak for “categories” or “genres” or does it mean something else?
It varies by org but yes verticals are usually product silos that serve certain types of customers or needs.
I appreciate the information and that you took the time to answer, but I hate that combination of words.
Still … Thank you for the response.
Vertical market, where they do all of one thing soup to nuts, as opposed to a horizontal market, where they do a little bit of one thing but sell it in a wide variety of scenarios.
It definitely sounds a tad dehumanizing, and I’m not sure if that’s intentional or not…
